Jeff Webb Herff Jones is a man that needs no introduction when it comes to the world of cheerleading. He is widely credited as having done more than anyone else to help advance and develop cheerleading as a sport, thereby securing its place as an official Olympic discipline. Webb continues to be celebrated for his achievements in this field and remains a highly respected leader in cheerleading globally. In addition to his work in cheerleading, He is also the author of American Restoration: How to Unshackle the Great Middle Class. The 192-page book covers the author's work turning cheerleading into an internationally recognized sport. It also outlines several steps proposed by the author as required to unlock the potential of the American middle class. He is an entrepreneur, author, business leader, and philanthropist. Outside of his work, he enjoys a wide range of personal hobbies and other interests. These include boating, conservation, duck hunting, and one-wheeling. Father-of-two Webb spends as much time with his close friends and family. He was born and raised in Shelby County, Tennessee. He remains settled in the Volunteer State today, where he lives in Memphis on the Mississippi River with his Labrador Retriever dog.